Communication Sources of Education Essay Example for Free

Communication Sources of Education Essay The objective of education should be to encourage the search for answers, since it is the only way to advance. Within the aim of advancement in knowledge, various facets incorporated within the teaching portfolio ensure the success of professional educators. To achieve success, educators have to lean on certain ideals to enable them better perform their duties as required. One of the main inclinations that would be crucial to the success of an educator would be showing concern about students. Apart from just teaching them, educators must show interest on aspects such as social, physical, emotional, and cognitive well-being (Capuzzi, 2012). Being alert to these facets not only help the educator teach effectively, but also enables the learning process to be smooth for students. In addition, students can better their current knowledge in given subjects, especially with support from their individual educators. Moreover, the practice accords the educators the opportunity to look in to, in an explorative manner, and challenge the existing educational policies. Literature Review A number of learning theories offer information, which can be quite instrumental in understanding the ability of students to learn within a classroom setting. Social cognitive theory by Albert Bandura was developed purposely with the aim of comprehending how students learn (Murphy, 2010). He felt that initial belief of rewards and behaviorism could not provide an understanding of the full process of human comprehension. His feelings were that people could learn through observation of actions of the others in certain situations. It was realized that his beliefs affect the modern classroom. The modern classroom is full of many factors, which affects students learning. The social cognitive learning theory by Bandura states that a student’s personality is modeled by the environment, thought and behavior. Educators should attempt to identify themes that emerge from teaching and make a decision on whether these themes a coherent pattern. Evidently, at the outset, that by way of example than percept, educators impart more (Capuzzi, 2012). Students are extremely perceptive in recognizing when the instructor does not put into practice what he preaches. Both in actions and in words, educators should always teach several values students. These include; importance of preparation, organization, and homework; respect for people’s view; and the value of effective and clear exchange of information both in written and  oral  form. To cater for more than just teaching the students, educators should come up with strategies to incorporate other aspects of life into the class. Students may become defensive if they feel that the teacher is prying on their privacy. In this, an educator should approach this subject with care, otherwise he or she may risk losing the trust altogether. The theme of inclusiveness ensures diversity is taken into account in all teaching. According to (Gould, 2010), educators should attempt to create a positive atmosphere. When students are called upon to answer questions, mistakes should be treated as opportunities in exploring misconceptions, rather than a reflection of the abilities of the students. Educators should create a fair playing field to teach students that, in their current world, there is no easy way out. With a class of almost many students, it is hardly easy to know each student by their names, let alone know about their emotional, physical, or cognitive experiences. To coun ter this, Capuzzi (2012) suggests that educators work with the policy of an openness, where they are available for consultation and assistance at working hours. There exists a gap between students and educators needs to be bridged if the educators are to effectively teach and guide their students. Koshy Koshy (2010) realized that a modified approach that teachers use in teaching from question-answer to answer-question approach provides a bridge between teachers and learners, and fosters self-evaluation and self-efficacy. Self-evaluation and self-efficacy provide the perfect opportunity for the educator to get to know his or her student on a personal note. In this, the educator is now able to evaluate the student’s emotional, physical, and cognitive aspects of life. Bandura, a renowned theorist, attained fame after his social-cognitive learning theory. The theory is based on individual self-efficacy and modeling. Despite having a number of ideas on learning, Bandura chose social cognitive learning theory. Through the process of modeling, students were required to account for diverse forms of learning. It was Bandura’s belief that through modeling, students are capable of making significant gains in self-motivation, action, and thought. Psychologists, until that time, had exclusively focused on learning through the consequences of actions. Bandura demonstrated that through the hazardous and tedious process of trial and error learning could be a short cut through modeling of competencies and knowledge exhibited by a variety of model (Murphy, 2010). Bandura’s belief was that students’ learn through experiences of watching others, which lead to self-efficacy or self-motivation. The theorist is credited for developing the social cognitive learning theory. While applying this theory, educators should guide their students by being role models, and by observing their behavior as Bandura suggest. Murphy (2010) observes that at that point in time, educators are able to mentor, advice and teach their students more effectively. Knowing the students’ is emotional, cognitive, and physical situation can be very instrumental in understanding the problems facing them or better still, the methods one can use as an educator to teach them effectively. The important part of advising, mentoring, and teaching student, is caring. Being attached to students begins by caring for them and what they are to become in the future. They have strengths and weaknesses, likes and dislikes, wants and needs, hopes and dreams. Educators should be party to these dreams and hopes, since they facilitate the learning process that they have factored into their futures (Zunker Osborn, 2012). What becomes on them and the leap-of-faith on their part should increase i nterest regarding their futures. Conclusion In conclusion, having better and more knowledge of students than just their classroom performance make educators better mentors, better teachers, and better persons. Educators should share reality with students to ensure they feel they are relating to a genuine person, who is willing expose his/her values, feelings, and distinctive perception about the world and the society. It is imperative to increase skills and knowledge in the application of instructional techniques to teaching philosophy by aiming at professional development in the subject matter. Additionally, educators should enhance their knowledge on how problem-solving strategies are related to student assessment. They should voluntarily sit in on their school training meetings to compare results with those of other educators. Educators should target increasing the abilities of students in all aspects of life, since it is an important part of the national, local, and state dialogue on educational achievement. References Capuzzi, D. (2012). Career counseling foundations, perspectives, and applications (2nd ed.). New York: Routledge. Gould, J. (2010). Learning Theory and Classroom Practice in the Lifelong Learning Sector. Exeter: Learning Matters. Koshy, V., Koshy, V. (2010). Action research for improving educational practice: A step-by-step guide (2nd ed.). Los Angeles: SAGE. Murphy, M. (2010). Habermas, critical theory and education. New York: Routledge. Zunker, V., Osborn, D. (2012). Using assessment results for career development: Career counseling: A holistic approach (8th ed.). Belmont, Calif.: Brooks/Cole Cengage Learning. Source document

Earth Spheres :: essays research papers fc

DEFINITIONS: The biosphere is a closed self-regulating system that integrates living organisms with nonliving components of a planet (Lenkeit). The biosphere is part of the outer shell of a planet and includes the atmosphere, hydrosphere, and lithosphere (answers.com). The hydrosphere is an open system that contains all of a planet's solid, liquid, and gaseous water (Answers.com). As an open system, the hydrosphere interacts with the surrounding systems through inputs and outputs (Lenkeit). The atmosphere is an open system that consists of a gaseous mixture enveloping a planet (Answers.com). These gasses, known as air, include O2, N2 and H2O. The atmosphere is also composed of water, ice and dust particles. Atmosphere functions like a blanket, keeping Earth's heat from escaping into space (Lenkeit). It has also been compared to a greenhouse: like glass it lets short wave insulation inside, but keeps most of long wave ground radiation from going out (Lenkeit). The lithosphere is an open system, which contains all of the cold, hard, solid rock of the planet's crust (surface), the hot semi-solid rock that lies underneath the crust, the hot liquid rock near the center of the planet, and the solid iron core (center) of the planet (Answers.com). On Earth, the lithosphere comprises the crust and the upper part of the mantle. The lithosphere is about sixty miles thick (Lenkeit). INTERACTIONS: The four spheres of the Earth system are highly interdependent causing interactions between the spheres to have many cause and effect relationships. A change in one sphere can cause changes in another sphere, which may cause changes in yet another sphere. The biosphere is sustained through interactions with the gasses from the atmosphere, minerals of the lithosphere, and water of the hydrosphere in the energy cycle (Answers.com). The atmosphere is essential for the biosphere because it supplies oxygen, water, CO2 and some nutrients (N) to living organisms, and protects living organisms from temperature extremes and excessive UV radiation (Answers.com). Outside of the biosphere, the atmospheric interacting with the lithosphere and hydrosphere is when the ocean waves are affected by the wind being slowed by friction from the land (Lenkeit). The lithosphere interacts with the hydrosphere and atmosphere through processes such as erosion where rock and soil become removed through physical and chemical weathering.

A Game of Thrones Chapter Fifty-nine

Catelyn As the host trooped down the causeway through the black bogs of the Neck and spilled out into the riverlands beyond, Catelyn's apprehensions grew. She masked her fears behind a face kept still and stern, yet they were there all the same, growing with every league they crossed. Her days were anxious, her nights restless, and every raven that flew overhead made her clench her teeth. She feared for her lord father, and wondered at his ominous silence. She feared for her brother Edmure, and prayed that the gods would watch over him if he must face the Kingslayer in battle. She feared for Ned and her girls, and for the sweet sons she had left behind at Winterfell. And yet there was nothing she could do for any of them, and so she made herself put all thought of them aside. You must save your strength for Robb, she told herself. He is the only one you can help. You must be as fierce and hard as the north, Catelyn Tully. You must be a Stark for true now, like your son. Robb rode at the front of the column, beneath the flapping white banner of Winterfell. Each day he would ask one of his lords to join him, so they might confer as they marched; he honored every man in turn, showing no favorites, listening as his lord father had listened, weighing the words of one against the other. He has learned so much from Ned, she thought as she watched him, but has he learned enough? The Blackfish had taken a hundred picked men and a hundred swift horses and raced ahead to screen their movements and scout the way. The reports Ser Brynden's riders brought back did little to reassure her. Lord Tywin's host was still many days to the south . . . but Walder Frey, Lord of the Crossing, had assembled a force of near four thousand men at his castles on the Green Fork. â€Å"Late again,† Catelyn murmured when she heard. It was the Trident all over, damn the man. Her brother Edmure had called the banners; by rights, Lord Frey should have gone to join the Tully host at Riverrun, yet here he sat. â€Å"Four thousand men,† Robb repeated, more perplexed than angry. â€Å"Lord Frey cannot hope to fight the Lannisters by himself. Surely he means to join his power to ours.† â€Å"Does he?† Catelyn asked. She had ridden forward to join Robb and Robett Glover, his companion of the day. The vanguard spread out behind them, a slow-moving forest of lances and banners and spears. â€Å"I wonder. Expect nothing of Walder Frey, and you will never be surprised.† â€Å"He's your father's bannerman.† â€Å"Some men take their oaths more seriously than others, Robb. And Lord Walder was always friendlier with Casterly Rock than my father would have liked. One of his sons is wed to Tywin Lannister's sister. That means little of itself, to be sure. Lord Walder has sired a great many children over the years, and they must needs marry someone. Still . . . â€Å" â€Å"Do you think he means to betray us to the Lannisters, my lady?† Robett Glover asked gravely. Catelyn sighed. â€Å"If truth be told, I doubt even Lord Frey knows what Lord Frey intends to do. He has an old man's caution and a young man's ambition, and has never lacked for cunning.† â€Å"We must have the Twins, Mother,† Robb said heatedly. â€Å"There is no other way across the river. You know that.† â€Å"Yes. And so does Walder Frey, you can be sure of that.† That night they made camp on the southern edge of the bogs, halfway between the kingsroad and the river. It was there Theon Greyjoy brought them further word from her uncle. â€Å"Ser Brynden says to tell you he's crossed swords with the Lannisters. There are a dozen scouts who won't be reporting back to Lord Tywin anytime soon. Or ever.† He grinned. â€Å"Ser Addam Marbrand commands their outriders, and he's pulling back south, burning as he goes. He knows where we are, more or less, but the Blackfish vows he will not know when we split.† â€Å"Unless Lord Frey tells him,† Catelyn said sharply. â€Å"Theon, when you return to my uncle, tell him he is to place his best bowmen around the Twins, day and night, with orders to bring down any raven they see leaving the battlements. I want no birds bringing word of my son's movements to Lord Tywin.† â€Å"Ser Brynden has seen to it already, my lady,† Theon replied with a cocky smile. â€Å"A few more blackbirds, and we should have enough to bake a pie. I'll save you their feathers for a hat.† She ought to have known that Brynden Blackfish would be well ahead of her. â€Å"What have the Freys been doing while the Lannisters burn their fields and plunder their holdfasts?† â€Å"There's been some fighting between Ser Addam's men and Lord Walder's,† Theon answered. â€Å"Not a day's ride from here, we found two Lannister scouts feeding the crows where the Freys had strung them up. Most of Lord Walder's strength remains massed at the Twins, though.† That bore Walder Frey's seal beyond a doubt, Catelyn thought bitterly; hold back, wait, watch, take no risk unless forced to it. â€Å"If he's been fighting the Lannisters, perhaps he does mean to hold to his vows,† Robb said. Catelyn was less encouraged. â€Å"Defending his own lands is one thing, open battle against Lord Tywin quite another.† Robb turned back to Theon Greyjoy. â€Å"Has the Blackfish found any other way across the Green Fork?† Theon shook his head. â€Å"The river's running high and fast. Ser Brynden says it can't be forded, not this far north.† â€Å"I must have that crossing!† Robb declared, fuming. â€Å"Oh, our horses might be able to swim the river, I suppose, but not with armored men on their backs. We'd need to build rafts to pole our steel across, helms and mail and lances, and we don't have the trees for that. Or the time. Lord Tywin is marching north . . . † He balled his hand into a fist. â€Å"Lord Frey would be a fool to try and bar our way,† Theon Greyjoy said with his customary easy confidence. â€Å"We have five times his numbers. You can take the Twins if you need to, Robb.† â€Å"Not easily,† Catelyn warned them, â€Å"and not in time. While you were mounting your siege, Tywin Lannister would bring up his host and assault you from the rear.† Robb glanced from her to Greyjoy, searching for an answer and finding none. For a moment he looked even younger than his fifteen years, despite his mail and sword and the stubble on his cheeks. â€Å"What would my lord father do?† he asked her. â€Å"Find a way across,† she told him. â€Å"Whatever it took.† The next morning it was Ser Brynden Tully himself who rode back to them. He had put aside the heavy plate and helm he'd worn as the Knight of the Gate for the lighter leather-and-mail of an outrider, but his obsidian fish still fastened his cloak. Her uncle's face was grave as he swung down off his horse. â€Å"There has been a battle under the walls of Riverrun,† he said, his mouth grim. â€Å"We had it from a Lannister outrider we took captive. The Kingslayer has destroyed Edmure's host and sent the lords of the Trident reeling in flight.† A cold hand clutched at Catelyn's heart. â€Å"And my brother?† â€Å"Wounded and taken prisoner,† Ser Brynden said. â€Å"Lord Blackwood and the other survivors are under siege inside Riverrun, surrounded by Jaime's host.† Robb looked fretful. â€Å"We must get across this accursed river if we're to have any hope of relieving them in time.† â€Å"That will not be easily done,† her uncle cautioned. â€Å"Lord Frey has pulled his whole strength back inside his castles, and his gates are closed and barred.† â€Å"Damn the man,† Robb swore. â€Å"If the old fool does not relent and let me cross, he'll leave me no choice but to storm his walls. I'll pull the Twins down around his ears if I have to, we'll see how well he likes that!† â€Å"You sound like a sulky boy, Robb,† Catelyn said sharply. â€Å"A child sees an obstacle, and his first thought is to run around it or knock it down. A lord must learn that sometimes words can accomplish what swords cannot.† Robb's neck reddened at the rebuke. â€Å"Tell me what you mean, Mother,† he said meekly. â€Å"The Freys have held the crossing for six hundred years, and for six hundred years they have never failed to exact their toll.† â€Å"What toll? What does he want?† She smiled. â€Å"That is what we must discover.† â€Å"And what if I do not choose to pay this toll?† â€Å"Then you had best retreat back to Moat Cailin, deploy to meet Lord Tywin in battle . . . or grow wings. I see no other choices.† Catelyn put her heels to her horse and rode off, leaving her son to ponder her words. It would not do to make him feel as if his mother were usurping his place. Did you teach him wisdom as well as valor, Ned? she wondered. Did you teach him how to kneel? The graveyards of the Seven Kingdoms were full of brave men who had never learned that lesson. It was near midday when their vanguard came in sight of the Twins, where the Lords of the Crossing had their seat. The Green Fork ran swift and deep here, but the Freys had spanned it many centuries past and grown rich off the coin men paid them to cross. Their bridge was a massive arch of smooth grey rock, wide enough for two wagons to pass abreast; the Water Tower rose from the center of the span, commanding both road and river with its arrow slits, murder holes, and portcullises. It had taken the Freys three generations to complete their bridge; when they were done they'd thrown up stout timber keeps on either bank, so no one might cross without their leave. The timber had long since given way to stone. The Twins—two squat, ugly, formidable castles, identical in every respect, with the bridge arching between—had guarded the crossing for centuries. High curtain walls, deep moats, and heavy oak-and-iron gates protected the approaches, the bridge footings rose from within stout inner keeps, there was a barbican and portcullis on either bank, and the Water Tower defended the span itself. One glance was sufficient to tell Catelyn that the castle would not be taken by storm. The battlements bristled with spears and swords and scorpions, there was an archer at every crenel and arrow slit, the drawbridge was up, the portcullis down, the gates closed and barred. The Greatjon began to curse and swear as soon as he saw what awaited them. Lord Rickard Karstark glowered in silence. â€Å"That cannot be assaulted, my lords,† Roose Bolton announced. â€Å"Nor can we take it by siege, without an army on the far bank to invest the other castle,† Helman Tallhart said gloomily. Across the deep-running green waters, the western twin stood like a reflection of its eastern brother. â€Å"Even if we had the time. Which, to be sure, we do not.† As the northern lords studied the castle, a sally port opened, a plank bridge slid across the moat, and a dozen knights rode forth to confront them, led by four of Lord Walder's many sons. Their banner bore twin towers, dark blue on a field of pale silver-grey. Ser Stevron Frey, Lord Walder's heir, spoke for them. The Freys all looked like weasels; Ser Stevron, past sixty with grandchildren of his own, looked like an especially old and tired weasel, yet he was polite enough. â€Å"My lord father has sent me to greet you, and inquire as to who leads this mighty host.† â€Å"I do.† Robb spurred his horse forward. He was in his armor, with the direwolf shield of Winterfell strapped to his saddle and Grey Wind padding by his side. The old knight looked at her son with a faint flicker of amusement in his watery grey eyes, though his gelding whickered uneasily and sidled away from the direwolf. â€Å"My lord father would be most honored if you would share meat and mead with him in the castle and explain your purpose here.† His words crashed among the lords bannermen like a great stone from a catapult. Not one of them approved. They cursed, argued, shouted down each other. â€Å"You must not do this, my lord,† Galbart Glover pleaded with Robb. â€Å"Lord Walder is not to be trusted.† Roose Bolton nodded. â€Å"Go in there alone and you're his. He can sell you to the Lannisters, throw you in a dungeon, or slit your throat, as he likes.† â€Å"If he wants to talk to us, let him open his gates, and we will all share his meat and mead,† declared Ser Wendel Manderly. â€Å"Or let him come out and treat with Robb here, in plain sight of his men and ours,† suggested his brother, Ser Wylis. Catelyn Stark shared all their doubts, but she had only to glance at Ser Stevron to see that he was not pleased by what he was hearing. A few more words and the chance would be lost. She had to act, and quickly. â€Å"I will go,† she said loudly. â€Å"You, my lady?† The Greatjon furrowed his brow. â€Å"Mother, are you certain?† Clearly, Robb was not. â€Å"Never more,† Catelyn lied glibly. â€Å"Lord Walder is my father's bannerman. I have known him since I was a girl. He would never offer me any harm.† Unless he saw some profit in it, she added silently, but some truths did not bear saying, and some lies were necessary. â€Å"I am certain my lord father would be pleased to speak to the Lady Catelyn,† Ser Stevron said. â€Å"To vouchsafe for our good intentions, my brother Ser Perwyn will remain here until she is safely returned to you.† â€Å"He shall be our honored guest,† said Robb. Ser Perwyn, the youngest of the four Freys in the party, dismounted and handed the reins of his horse to a brother. â€Å"I require my lady mother's return by evenfall, Ser Stevron,† Robb went on. â€Å"It is not my intent to linger here long.† Ser Stevron Frey gave a polite nod. â€Å"As you say, my lord.† Catelyn spurred her horse forward and did not look back. Lord Walder's sons and envoys fell in around her. Her father had once said of Walder Frey that he was the only lord in the Seven Kingdoms who could field an army out of his breeches. When the Lord of the Crossing welcomed Catelyn in the great hall of the east castle, surrounded by twenty living sons (minus Ser Perwyn, who would have made twenty-one), thirty-six grandsons, nineteen great-grandsons, and numerous daughters, granddaughters, bastards, and grandbastards, she understood just what he had meant. Lord Walder was ninety, a wizened pink weasel with a bald spotted head, too gouty to stand unassisted. His newest wife, a pale frail girl of sixteen years, walked beside his litter when they carried him in. She was the eighth Lady Frey. â€Å"It is a great pleasure to see you again after so many years, my lord,† Catelyn said. The old man squinted at her suspiciously. â€Å"Is it? I doubt that. Spare me your sweet words, Lady Catelyn, I am too old. Why are you here? Is your boy too proud to come before me himself? What am I to do with you?† Catelyn had been a girl the last time she had visited the Twins, but even then Lord Walder had been irascible, sharp of tongue, and blunt of manner. Age had made him worse than ever, it would seem. She would need to choose her words with care, and do her best to take no offense from his. â€Å"Father,† Ser Stevron said reproachfully, â€Å"you forget yourself. Lady Stark is here at your invitation.† â€Å"Did I ask you? You are not Lord Frey yet, not until I die. Do I look dead? I'll hear no instructions from you.† â€Å"This is no way to speak in front of our noble guest, Father,† one of his younger sons said. â€Å"Now my bastards presume to teach me courtesy,† Lord Walder complained. â€Å"I'll speak any way I like, damn you. I've had three kings to guest in my life, and queens as well, do you think I require lessons from the likes of you, Ryger? Your mother was milking goats the first time I gave her my seed.† He dismissed the red-faced youth with a flick of his fingers and gestured to two of his other sons. â€Å"Danwell, Whalen, help me to my chair.† They shifted Lord Walder from his litter and carried him to the high seat of the Freys, a tall chair of black oak whose back was carved in the shape of two towers linked by a bridge. His young wife crept up timidly and covered his legs with a blanket. When he was settled, the old man beckoned Catelyn forward and planted a papery dry kiss on her hand. â€Å"There,† he announced. â€Å"Now that I have observed the courtesies, my lady, perhaps my sons will do me the honor of shutting their mouths. Why are you here?† â€Å"To ask you to open your gates, my lord,† Catelyn replied politely. â€Å"My son and his lords bannermen are most anxious to cross the river and be on their way.† â€Å"To Riverrun?† He sniggered. â€Å"Oh, no need to tell me, no need. I'm not blind yet. The old man can still read a map.† â€Å"To Riverrun,† Catelyn confirmed. She saw no reason to deny it. â€Å"Where I might have expected to find you, my lord. You are still my father's bannerman, are you not?† â€Å"Heh,† said Lord Walder, a noise halfway between a laugh and a grunt. â€Å"I called my swords, yes I did, here they are, you saw them on the walls. It was my intent to march as soon as all my strength was assembled. Well, to send my sons. I am well past marching myself, Lady Catelyn.† He looked around for likely confirmation and pointed to a tall, stooped man of fifty years. â€Å"Tell her, Jared. Tell her that was my intent.† â€Å"It was, my lady,† said Ser Jared Frey, one of his sons by his second wife. â€Å"On my honor.† â€Å"Is it my fault that your fool brother lost his battle before we could march?† He leaned back against his cushions and scowled at her, as if challenging her to dispute his version of events. â€Å"I am told the Kingslayer went through him like an axe through ripe cheese. Why should my boys hurry south to die? All those who did go south are running north again.† Catelyn would gladly have spitted the querulous old man and roasted him over a fire, but she had only till evenfall to open the bridge. Calmly, she said, â€Å"All the more reason that we must reach Riverrun, and soon. Where can we go to talk, my lord?† â€Å"We're talking now,† Lord Frey complained. The spotted pink head snapped around. â€Å"What are you all looking at?† he shouted at his kin. â€Å"Get out of here. Lady Stark wants to speak to me in private. Might be she has designs on my fidelity, heh. Go, all of you, find something useful to do. Yes, you too, woman. Out, out, out.† As his sons and grandsons and daughters and bastards and nieces and nephews streamed from the hall, he leaned close to Catelyn and confessed, â€Å"They're all waiting for me to die. Stevron's been waiting for forty years, but I keep disappointing him. Heh. Why should I die just so he can be a lord? I ask you. I won't do it.† â€Å"I have every hope that you will live to be a hundred.† â€Å"That would boil them, to be sure. Oh, to be sure. Now, what do you want to say?† â€Å"We want to cross,† Catelyn told him. â€Å"Oh, do you? That's blunt. Why should I let you?† For a moment her anger flared. â€Å"If you were strong enough to climb your own battlements, Lord Frey, you would see that my son has twenty thousand men outside your walls.† â€Å"They'll be twenty thousand fresh corpses when Lord Tywin gets here,† the old man shot back. â€Å"Don't you try and frighten me, my lady. Your husband's in some traitor's cell under the Red Keep, your father's sick, might be dying, and Jaime Lannister's got your brother in chains. What do you have that I should fear? That son of yours? I'll match you son for son, and I'll still have eighteen when yours are all dead.† â€Å"You swore an oath to my father,† Catelyn reminded him. He bobbed his head side to side, smiling. â€Å"Oh, yes, I said some words, but I swore oaths to the crown too, it seems to me. Joffrey's the king now, and that makes you and your boy and all those fools out there no better than rebels. If I had the sense the gods gave a fish, I'd help the Lannisters boil you all.† â€Å"Why don't you?† she challenged him. Lord Walder snorted with disdain. â€Å"Lord Tywin the proud and splendid, Warden of the West, Hand of the King, oh, what a great man that one is, him and his gold this and gold that and lions here and lions there. I'll wager you, he eats too many beans, he breaks wind just like me, but you'll never hear him admit it, oh, no. What's he got to be so puffed up about anyway? Only two sons, and one of them's a twisted little monster. I'll match him son for son, and I'll still have nineteen and a half left when all of his are dead!† He cackled. â€Å"If Lord Tywin wants my help, he can bloody well ask for it.† That was all Catelyn needed to hear. â€Å"I am asking for your help, my lord,† she said humbly. â€Å"And my father and my brother and my lord husband and my sons are asking with my voice.† Lord Walder jabbed a bony finger at her face. â€Å"Save your sweet words, my lady. Sweet words I get from my wife. Did you see her? Sixteen she is, a little flower, and her honey's only for me. I wager she gives me a son by this time next year. Perhaps I'll make him heir, wouldn't that boil the rest of them?† â€Å"I'm certain she will give you many sons.† His head bobbed up and down. â€Å"Your lord father did not come to the wedding. An insult, as I see it. Even if he is dying. He never came to my last wedding either. He calls me the Late Lord Frey, you know. Does he think I'm dead? I'm not dead, and I promise you, I'll outlive him as I outlived his father. Your family has always pissed on me, don't deny it, don't lie, you know it's true. Years ago, I went to your father and suggested a match between his son and my daughter. Why not? I had a daughter in mind, sweet girl, only a few years older than Edmure, but if your brother didn't warm to her, I had others he might have had, young ones, old ones, virgins, widows, whatever he wanted. No, Lord Hoster would not hear of it. Sweet words he gave me, excuses, but what I wanted was to get rid of a daughter. â€Å"And your sister, that one, she's full as bad. It was, oh, a year ago, no more, Jon Arryn was still the King's Hand, and I went to the city to see my sons ride in the tourney. Stevron and Jared are too old for the lists now, but Danwell and Hosteen rode, Perwyn as well, and a couple of my bastards tried the melee. If I'd known how they'd shame me, I would never have troubled myself to make the journey. Why did I need to ride all that way to see Hosteen knocked off his horse by that Tyrell whelp? I ask you. The boy's half his age, Ser Daisy they call him, something like that. And Danwell was unhorsed by a hedge knight! Some days I wonder if those two are truly mine. My third wife was a Crakehall, all of the Crakehall women are sluts. Well, never mind about that, she died before you were born, what do you care? â€Å"I was speaking of your sister. I proposed that Lord and Lady Arryn foster two of my grandsons at court, and offered to take their own son to ward here at the Twins. Are my grandsons unworthy to be seen at the king's court? They are sweet boys, quiet and mannerly. Walder is Merrett's son, named after me, and the other one . . . heh, I don't recall . . . he might have been another Walder, they're always naming them Walder so I'll favor them, but his father . . . which one was his father now?† His face wrinkled up. â€Å"Well, whoever he was, Lord Arryn wouldn't have him, or the other one, and I blame your lady sister for that. She frosted up as if I'd suggested selling her boy to a mummer's show or making a eunuch out of him, and when Lord Arryn said the child was going to Dragonstone to foster with Stannis Baratheon, she stormed off without a word of regrets and all the Hand could give me was apologies. What good are apologies? I ask you.† Catelyn frowned, disquieted. â€Å"I had understood that Lysa's boy was to be fostered with Lord Tywin at Casterly Rock.† â€Å"No, it was Lord Stannis,† Walder Frey said irritably. â€Å"Do you think I can't tell Lord Stannis from Lord Tywin? They're both bungholes who think they're too noble to shit, but never mind about that, I know the difference. Or do you think I'm so old I can't remember? I'm ninety and I remember very well. I remember what to do with a woman too. That wife of mine will give me a son before this time next year, I'll wager. Or a daughter, that can't be helped. Boy or girl, it will be red, wrinkled, and squalling, and like as not she'll want to name it Walder or Walda.† Catelyn was not concerned with what Lady Frey might choose to name her child. â€Å"Jon Arryn was going to foster his son with Lord Stannis, you are quite certain of that?† â€Å"Yes, yes, yes,† the old man said. â€Å"Only he died, so what does it matter? You say you want to cross the river?† â€Å"We do.† â€Å"Well, you can't!† Lord Walder announced crisply. â€Å"Not unless I allow it, and why should I? The Tullys and the Starks have never been friends of mine.† He pushed himself back in his chair and crossed his arms, smirking, waiting for her answer. The rest was only haggling. A swollen red sun hung low against the western hills when the gates of the castle opened. The drawbridge creaked down, the portcullis winched up, and Lady Catelyn Stark rode forth to rejoin her son and his lords bannermen. Behind her came Ser Jared Frey, Ser Hosteen Frey, Ser Danwell Frey, and Lord Walder's bastard son Ronel Rivers, leading a long column of pikemen, rank on rank of shuffling men in blue steel ringmail and silvery grey cloaks. Robb galloped out to meet her, with Grey Wind racing beside his stallion. â€Å"It's done,† she told him. â€Å"Lord Walder will grant you your crossing. His swords are yours as well, less four hundred he means to keep back to hold the Twins. I suggest that you leave four hundred of your own, a mixed force of archers and swordsmen. He can scarcely object to an offer to augment his garrison . . . but make certain you give the command to a man you can trust. Lord Walder may need help keeping faith.† â€Å"As you say, Mother,† Robb answered, gazing at the ranks of pikemen. â€Å"Perhaps . . . Ser Helman Tallhart, do you think?† â€Å"A fine choice.† â€Å"What . . . what did he want of us?† â€Å"If you can spare a few of your swords, I need some men to escort two of Lord Frey's grandsons north to Winterfell,† she told him. â€Å"I have agreed to take them as wards. They are young boys, aged eight years and seven. It would seem they are both named Walder. Your brother Bran will welcome the companionship of lads near his own age, I should think.† â€Å"Is that all? Two fosterlings? That's a small enough price to—† â€Å"Lord Frey's son Olyvar will be coming with us,† she went on. â€Å"He is to serve as your personal squire. His father would like to see him knighted, in good time.† â€Å"A squire.† He shrugged. â€Å"Fine, that's fine, if he's—† â€Å"Also, if your sister Arya is returned to us safely, it is agreed that she will marry Lord Walder's youngest son, Elmar, when the two of them come of age.† Robb looked nonplussed. â€Å"Arya won't like that one bit.† â€Å"And you are to wed one of his daughters, once the fighting is done,† she finished. â€Å"His lordship has graciously consented to allow you to choose whichever girl you prefer. He has a number he thinks might be suitable.† To his credit, Robb did not flinch. â€Å"I see.† â€Å"Do you consent?† â€Å"Can I refuse?† â€Å"Not if you wish to cross.† â€Å"I consent,† Robb said solemnly. He had never seemed more manly to her than he did in that moment. Boys might play with swords, but it took a lord to make a marriage pact, knowing what it meant. They crossed at evenfall as a horned moon floated upon the river. The double column wound its way through the gate of the eastern twin like a great steel snake, slithering across the courtyard, into the keep and over the bridge, to issue forth once more from the second castle on the west bank. Catelyn rode at the head of the serpent, with her son and her uncle Ser Brynden and Ser Stevron Frey. Behind followed nine tenths of their horse; knights, lancers, freeriders, and mounted bowmen. It took hours for them all to cross. Afterward, Catelyn would remember the clatter of countless hooves on the drawbridge, the sight of Lord Walder Frey in his litter watching them pass, the glitter of eyes peering down through the slats of the murder holes in the ceiling as they rode through the Water Tower. The larger part of the northern host, pikes and archers and great masses of men-at-arms on foot, remained upon the east bank under the command of Roose Bolton. Robb had commanded him to continue the march south, to confront the huge Lannister army coming north under Lord Tywin. For good or ill, her son had thrown the dice.

Hip Hop Culture Essay - 1326 Words

Hip-Hop culture is often confused with the Hip-Hop genre. Hip-Hop as a culture is more than just the music, it is a way of life. Hip-Hop music as a genre has changed from being Rap to including Pop. Hip-Hop is an evolving culture, constantly changing as the older generation fades and the newer generation carries on the legacy along with incorporating its new style. The new generation of Hip-Hop or rather Hip-Hop today focuses more on Partying, music, and Swag rather than the original elements: Deejaying, Emceeing, Graffiti, and B-Boy or break dancing. These elements are still seen in todays Hip-Hop but have adapted a new style. Hip-Hop started in the early 1970s by Clive Campbell, known as DJ Kool Herc, in Bronx, New York. He was born†¦show more content†¦Bambaataa used Hip-Hop to positively influence gang life. Bambaataa believed the values of Hip-Hop were â€Å"peace, unity, love, and having fun† (hiphop.sh). The creation of Zulu Nation was a product of Bambaataas quest to turn gang life into a positive aspect of the community. Zulu nation encompassed a group of â€Å"socially and politically aware rappers, B-boys (break dancers), Graffiti artists, and other people involved in the Hip-Hop culture† (hiphop.sh). Through DJ Kool Herc and Afrika Bambaataa Hip-Hop culture became defined as Deejaying, Emceeing, Graffiti, and Break dancing. Partying is defined as going out to clubs also known as clubbing. The club goers attend clubs that play Hip-Hop music and are usually mostly African Americans between the ages of 18 and 30. Some clubs have restriction on age and are only 21 and up, in order to freely serve alcohol. The Deejay holds a very important role in making a party live or poppin (fun, packed, or upbeat). Partying involves dancing at the club, getting wasted (becoming intoxicated), a social gathering, and a place to meet someone of the opposite sex. House parties have become less popular and clubs have become the new move (thing to do or plan, like on a weekend). The Deejay plays the same role as the older generation such that he still scratches and mixes (chops and screws) but with different equipment. â€Å"The only major difference with 80s Hip-Hop and todays is that we use our computers. We digitally chop andShow MoreRelatedHip Hop Culture And Culture950 Words   |  4 PagesHow the Hip Hop Culture Separates But Comes Together The Hip Hop culture itself varies with individualism and collectivism, along with the power distance experienced with artists collectively starting joint ventures together as well as having polychronic opportunities but having the same monochronic idea, which is make money. This cultural began collectively on empowerment. Artists in this culture use their platform to promote their individuality whether it is good positive rap or â€Å"gangsta rap†Read MoreThe Hip Hop Culture1476 Words   |  6 Pagesgenre. I have listened to all of the considered essential hip hop â€Å"classic† and modern day albums. I noticed in these â€Å"classic† albums very distinct change in subject matter and style that each of the different areas of rappers on where they originate from. Some people believe that the hip-hop culture is at a decline with the lose of this uniqueness and individuality shown in each of these areas. I too even thought that the hip-hop culture was at a decline until I was researching my topic, but insteadRead MoreHip Hop Culture And Culture1196 Words   |  5 PagesHip-Hop Culture and race have had a complicated relationship in the past two decades. It has been commonly referred to as â€Å"black music† and a reflection of black culture. However, recent studies done by the Mediamark Research Inc. showed that 60% of rap music buyers are white. With the emergence of white, Latino, Asian, and other rappers with diverse backgrounds on the Hip Hop scene it is important recognize the changing color of the genre and the stereotype it holds as â€Å"black music†. Black cultureRead MoreThe Rise Of Hip Hop Culture1305 Words   |  6 PagesThe Rise of Hip Hop Culture Hip hop, the creation of electronic sound and enticing language is a style born from the African American and Hispanic cultures. It formed in New York City from block parties and the participation of the youth culture. This style of music began as a minimal change in rhythm to a globally popular culture consisting of graffiti art, dancing, and music. Hip hop was not only a type of tasteful music, but it also became a benchmark in history. When this style of music wasRead MoreWomen And Hip Hop Culture1275 Words   |  6 PagesWomen have always played a major role in the hip hop culture. This can be seen when watching music videos, or listening to female rappers. Women are simply involved in everything. However, that does not necessarily mean that they have the best relationship with hip hop. The purpose of this paper is to examine women within the hip hop culture. More specifically, this paper is going to examine the unique relationship women have with hip hop. To achieve a better understanding of the unique relationshipRead MoreThe Hip Hop Genre And Culture1778 Words   |  8 PagesLuke Brown Professor Melissa Plaster English 1301 26 October 2015 The Hip Hop Genre and Culture The Hip Hop Genre can be reasonably argued, that the vast majority of musical production at any one time involves musicians working in relatively stable ‘genre worlds’ within which ongoing creative practice is not so much about sudden bursts but the continual production of familiarity such rules may guide the notes a guitarist may select to play the way a star may conduct themselves in publicRead MoreWomen Of The Hip Hop Culture942 Words   |  4 PagesWithin popular culture today, objectified female bodies can be represented everywhere from advertising images to magazine covers, television, music and many more. Through these media institutions, we allow them to construct social identities in ways that allow us to understand what it means to be black, white, Asian, male or female etc. Within many popular culture mediums such as music, stereotypical representations of racially marked female bodies are often formed. Thus, these representations alsoRead MoreThe Censorship Of The Hip Hop Culture887 Words   |  4 Pages The Oppressive Language Leading to the Degradation of Woman via The Hip Hop Culture Today There’s a powerful source brainwashing young minority women today, specifically the language expressed in Rap lyrics which is often embraced by the Hip Hop Culture recently. These young gems are being conditioned to value their worth centered around hollow, vain, and degrading measures. The lead directors of these measures are strong, empowered, talented men who come across as if theyRead MoreWomen Of Hip Hop Culture Essay1723 Words   |  7 PagesWomen have decided to consume hip hop regardless of the sexism and machismo of their rap artist spouses. Historically, black women who have sex with other women haven’t been recognized in the Black community. Also, the expectations are the same in hip hop culture because men reject lesbians. An example is the murder in 2003 of Sakia Gunn after she declared her lesbian identity to a group of males. We all know that in hip hop culture men predominate and precisely masculine. Women can achieve a higherRead MoreHip-Hop Culture E ssay987 Words   |  4 Pages Hip-hop culture began to develop in the south Bronx area of New York City during the 1970s. It had a significant influence in the music industry. Hip-hop music generally includes rapping, but other elements such as sampling and beatboxing also play important roles. Rapping, as a key part in the hip-hop music, takes different forms, which including signifying, dozen, toast and jazz poetry. Initially, hip-hop music was a voice of people living in low-income areas, reflecting social, economic and political

Effects of Obesity on the Motor Development of Children Essay

Obesity in the United States has become an epidemic. According to the Centers for Disease Control and Prevention (2010), one out of every three people in the United States are now overweight or obese. Additionally, one out of every three children between the ages of 10 and 17 are not at a healthy weight (CDC, 2010). America is officially the fattest country in the world, topping Mexico and the United Kingdom by more than six percent of the population (CDC, 2010). These frightening statistics have many consequences for American citizens, especially the youth. This paper will explore the effects of childhood obesity on motor development, as well as ways in which motor development can be influenced to lower the obesity rate in children.†¦show more content†¦One must understand what motor development is in order to comprehend how overweight and obesity are involved. Obesity and overweight are categories of the human body type that are based on what is considered a â€Å"healthy† weight. This standard is established using the body mass index (BMI), which can be calculated using height and weight to estimate how much of a person’s weight comes from body fat. A healthy individual’s BMI is between 19 and 25 (CDC, 2010). A person with a BMI above 25 is considered overweight and above 30 is obese (CDC, 2010). Overweight and obesity are linked with motor development through Newell’s Model of Constraints, which includes individual, environmental, and task constraints. According to Newell’s model, a person’s weight is a structural individual constraint that could affect a person’s performance on a task (Payne Isaacs, 2008). Although weight is a structural constraint that may influence performance, it does not necessarily affect the development of motor skills. Supporting Research Research has shown that there is a direct link between overweight and motor development in infants. For example, in 2010, Slining, Adair, Goldman, Borja, and Bentley found that overweight and obese infants exhibited a lower level of motor development than their healthy weight counterparts. MoreShow MoreRelatedIs Entertainment Technology Beneficial?902 Words   |  4 Pagesso has a negative side effect to the conveniences of it. These negative outcomes have disrupted the agenda for youth as well as children and infants. â€Å"It takes two full years for a baby s brain to develop to the point where the symbols on the screen come to represent their equivalents in the real world† (Healthy Children). Exposure to entertainment technology from the age’s birth to two years of age has negative effects. These effects include delayed cognitive development, language, social emotionalRead MoreDevelopmental Tasks Of Adolescence And Development871 Words   |  4 PagesPhysical dev elopment, motor development, Cognitive development, information processing, and language development. Each child will undergo different physical changes in development according to our text Development Through The Lifespan, â€Å"Children grow slower in early childhood and they become longer and leaner† (216). Growth centers will emerge within the skeleton and as baby fat falls off, children gradually become thinner. Along with physical development the skeletal growth and brain development increasesRead MoreObesity and Physical Activity in Schools1476 Words   |  6 Pagesthus having an effect on the prevalence of obesity and related illnesses in society. â€Å"Obesity is increasing steeply in Australia† ( Magarey, A. M., Daniels, L. A. and Boulton, T. J. 2001) â€Å"and almost 25% of children are affected† (Booth, Wake, Armstrong, Chey, Hesketh, and Mathur.2001). So why is physical activity so important for children and what age is instilling positive habits most beneficial? What roles do teachers of today play in addressing and preventing obesity in our children and what areRead MoreMalnutrition As Defined By Groark Song843 Words   |  4 Pagesin early childhood, which can lead to obesity (Groark Song, 2012). The short term effects of malnutrition are more noticeable in early childhood education settings in the form of behavioral and mental health issues. A poorly nourished child may become disruptive or extremely withdrawn in the school setting, which can negatively affect their learning as well as the learning of their classmates (Groark Song, 2012). Micronutrient deficiency is a major effect of malnutrition. Iron Deficiency AnemiaRead Moreeffects of technology on children1279 Words   |  6 Pagesï » ¿ EFFECTS OF TECHNOLOGY ON CHILDREN In today’s world Technology is everywhere. We use computers for almost everything in everyday life, including â€Å"babysitting† our children. Computers can have both positive and negative effects on children, while some of the negative effects on health and development are unseen. As adults, we understand the physical world around us and the concepts inside computer programs. Children, on the other hand, need to learn this with traditionalRead MorePhysical Activity in Primary School Children Essay1559 Words   |  7 PagesPhysical activity is crucial for a child’s development and lays the foundation for a healthy and active life. Children are becoming overweight and obese due to poor food choices and an increasing sedentary lifestyle (McDevitt Ormrod, 2010). High calorie food and increased indoor activity, such as watching television or computer games, are fuelling the unhealthy lifestyle epidemic in children. Physical activity in middle childhood, ( 8 to12 year olds), is a crucial component in addressing and preventingRead MoreChildhood Obesity And Its Effects On Children And The Dangers Associated With This Rise1438 Words   |  6 Pagesdiscussing the recent increase of obesity rates in children and the dangers associated with this rise. The research focused specifically on children who had survived cancer and later developed obesity, causing more complications in their health. This rise of obesity in child cancer survivors has been linked to numerous potential factors causing an increase in the possibility of developing this disease. The potential factors that increase the risk of childhood obesity in cancer survivors include, treatmentRead MoreEssay on Preventing Childhood Obesity in Australia1427 Words   |  6 PagesIntroduction â€Å"During the past two decades, the prevalence of obesity in children has risen greatly worldwide. Obesity in childhood causes a wide range of serious complications, and increases the risk of premature illness and death later in life, raising public-health concerns.† (Ebbeling, Pawlak Ludwig, 2002 p.471) Currently in the Australian community and schools there is an obesity epidemic in young people with many children doing less and less physical activity then advised. â€Å"In 2007-08 theRead MoreThe Importance of Physical Activity Essay1545 Words   |  7 PagesThe teaching profession plays a fundamental role in educating children. Some of which include physical activity Teachers engage in many roles in student’s learning, some of which are more challenging and important than others and all which contribute to a child’s development. The process of childhood development is dynamic, recognised by various fields including the influential society, inherited characteristics through genetics, and the psychological behaviour of the child. These fields all playRead MoreThe Effects Of Outdoor Play On Children1120 Words   |  5 PagesOutdoor Play In today’s society, we have increasing numbers of obesity in children. Researchers are trying to find the answer as to why this is happening. The sad part is, no one has looked at the numbers of how much time a child spends outside has decreased over the last decade. We have increasing numbers of technology being produced on the market and fail to look at how technology has harmed humans in a biological sense. There has been evidence of blue-violet light, produced from smart phones

The Kite Runner By Khaled Hosseini - 1908 Words

In the novel, â€Å"The Kite Runner†, written by Khaled Hosseini, was taken place in Afghanistan during the 1970’s to the year of 2002. Many historical events happened during this time period and Hosseini portrayed it into his novel. Kabul, the capitol of Afghanistan, was a free, living area for many Afghanistan families to enjoy the life they were given. Until one day, Afghanistan was then taken over and attacked. In the novel, Amir, the protagonist, must redeem himself and the history behind his actions because of his past decisions and make himself good again for the Afghanistan people. Khaled Hosseini was born on March 4th, 1965 in Kabul, Afghanistan. He was the oldest of five children. According to the article, â€Å"Khaled Hosseini†,†¦show more content†¦Amir is Pashtun and Hassan is Hazara. According to the article, â€Å"The Kite Runner: The Afghan Tragedy Goes Unexplained†, Pashtuns are Sunni Muslims while Hazaras are Shi’a Muslims. The Hazara have different appearances than Pashtun. â€Å"They called him â€Å"flat-nosed† because of Ali and Hassan’s characteristics Hazara Mongolid features† (Hosseini 8). The Hazara were Mogul descendants and their eyes were slightly slanted. This conflict happened in society when Abdur Rahman Khan became the king of Afghanistan. Khan did not like the Hazara people. He had a negative approach with them and gave them all a tough time living in Afghanistan. If Baba never let Ali and Hassan live with them on their property, then Ali and Hassan would be living in the Kazarasjat M ountains. A place that no one wants to be living. Baba and Ali are half-brothers. They kept that a secret from everyone for a long period of time. Since Hassan and Amir were best friends, when they would go out to fly their kites or just go out to play and read on rocks, the Pashtuns kids would look at Amir and wonder why he was friends with a Hazara boy. In the novel, a Pashtun boy and his friends ask Amir why he is friends with a Hazara boy. If Hassan never lived with Amir, they would have never been friends. Amir does not find out until later on in the story that him and Hassan are actually related. He finds out when he gets the phone call to come back to Afghanistan.Show MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author sh ows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. By using first person point of view, readers are able to connect with Amir and understand his pain and yearning for a way to be redeemedRead MoreThe Kite Runner By Khaled Hosseini1655 Words   |  7 PagesSarah Singer Major Works Data Form Title: The Kite Runner Author: Khaled Hosseini Date of Publication: 2003 Genre: Historical Fiction Historical information about the period of publication: Since the September 11th attacks in 2001, the United States has been at war with Afghanistan. Their goals were to remove the Taliban, track down those in charge of the attacks, and destroy Al-Qaeda. Biographical information about the author: Khaled Hosseini was born in Kabul, Afghanistan, in 1965. HIs motherRead MoreThe Kite Runner by Khaled Hosseini1098 Words   |  5 PagesIn The Kite Runner by Khaled Hosseini, we learn a lot about Amir the main character, and Hassan his servant/brother. In the beginning Hassan and Amir’s relationship was one of brotherly love despite the fact that Hassan was a Hazara and Amir a Pashtun. Back in the 1970’s race and religion played a big part in Kabul and these two races were not suppose to have relationships unless it was owner (Pashtun) and servant (Hazara). Baba Amir’s father had an affair with Hassan’s mother, but it was kept aRead MoreThe Kite Runner by Khaled Hosseini1313 Words   |  5 Pagesis not unique to just J.K. Rowling. Khaled Hosseini also incorporates life experiences into some of his novels. A prime example of this is The Kite Runner. The storyline of this novel reflects his past to create a journey of a young Afghanistan boy, whose name is Amir. This boy changes drastically throughout his lifetime from a close minded, considerably arrogant boy to an open hearted and minded man. This emotional and mental trip is partially based on Khaled Hosseini’s own life. Throughout Hosseini’sRead MoreThe Kite Runner By Khaled Hosseini1050 Words   |  5 Pagesâ€Å"There is a way to be good again.† (Hosseini 334). This quote given by Rahim Khan to Amir holds a great amount of force and symbolism. In theory, this quote symbolizes the beginning of Amir’s path to redemption. The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. This also applies to the novel The Kite Runner. The story revolves around the main character Amir, and his childhood friend, Hassan. After Amir came to America with Baba, his father, he still regrets the things he had done to his childhood friend. He left Hassan getting raped by Assef in a small alley in 1975. Thereafter, Amir always feel regret and seeks for redemption. Hosseini -the author, argues that redemption can be achieved by helping others, teachRead MoreThe Kite Runner By Khaled Hosseini2522 Words   |  11 PagesIn The Kite Runner, Khaled Hosseini creates an awareness and humanization of Afghanistan as a nation and as a culture. Through a postcolonial perspective, the main character, Amir resembles the internal conflicts and external tribulations that a country and its citizens’ face when living in a war-torn region. Postcolonial criticism offers a unique perspective by highlighting the destructive events that lead to death and misery, rather than glorifying the exploratory nature of colonists as theyRead MoreThe Kite Runner By Khaled Hosseini3402 Words   |  14 Pagestitle â€Å"The Kite Runner† is symbolic as fighting kites and the kite runnings are impacting moments in the novel. Hassan was the best kite runner in Kabul, if not the whole country, after Amir won the kite fighting the running of that last blue kite triggered the monumental changes for Amir. For the beginning of the story the kite running was associated with Hassan’s rape and Amir’s grief. As kites appear throughout the story, they begin Amir’s story and also end it. Amir flying the kite with Sohrab

Advabtage and Disadvantage of Branding Free Essays

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R. , 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. We will write a custom essay sample on Advabtage and Disadvantage of Branding or any similar topic only for you Order Now 2. Brands and Branding Some analysts see brand as the promise of something.That something is intangible, but it could be a guarantee of quality, a sense of prestige, or of heritage. Everything the customer experiences in the process of evaluation, trial, purchase, and adoption is a verification of the original promise (Chuck Brymer, 2003) (see Figure 1). Over time, brands have become important as they set an expectation of quality or price. Figure 1. The promises and verifications of a brand Source: Chuck Brymer (2003) Brands and Branding-What makes brands great. P. 69 Today brands represent more than a product, service or brand identity.As Melissa Davis pointed out that a brand is synonymous with the business and the style behind the product or service; it involves the people working for the company and a philosophy and spirit that sustains. Bands offer sets of values, a vision and even an attitude. The interaction between the brand and consumer is at the heart of managing the brand perception. This is where branding happens: it is the communication that aids create and sustain a relationship between the organisation and its customer (Melissa Davis, 2005).Thus good branding should engage. Branding is very important because its relationship and impact on the world we live in. To each company, it is particularly important in helping position the product in the minds of the product’s target market. The combined value of the world’s biggest brands is fundamental to the global economy that brands are now one of the most powerful tools in the world and account for one-third of the world’s wealth. The statistics has shown that the annual income of the five largest business corporations are more than double the combined Gross National Product of the 500 poorest countries (Rita, C. and John, 2003). It is hence that brands have the influence and power to change society, as the role of branding has increased in scope and significance. The most well-known company to brand components is Intel (Ranked No. 7 in Table 1) with its famous â€Å"Intel Inside† slogan. Intel’s success has led many other business-to-business companies and even non-profits to incorporate branding within their overall marketing strategy.In terms of marketing value of a brand, known as brand equity, is constituted of five main factors: brand awareness, perceived quality, strong brand associations, high brand loyalty and other assets such as legal protection and a good distribution network (Aaker, 1991). The following Section will describe how branding strengthen brand equity for enormous benefits. RankBrandCountryIndustryBrand Value in Millions 1 United StatesBeverages$70,452 2 United StatesBusiness Services$64,727 3 United StatesComputer Software$60,895 United StatesInternet Services$43,557 5 United StatesDiversified$42,808 6 United StatesRestaurants$33,578 7 United StatesElectronics$32 ,015 8 FinlandElectronics$29,495 9 United StatesMedia$28,731 10 United StatesElectronics$26,867 Table 1. Best global brands 20100 Source: Interbrand 2010 Website 3. Advantages of Branding Branding can carry different benefits for all parties involved in the exchange process and in theory branding makes it easier to buy and to sell a product (Brassington Pettit, 2003).It is therefore important to look at the benefits of branding to consumers, organizations (manufacturers and retailers) and society respectively. In today’s competitive and crowded marketplace, branding creates customer value b ecause it reduces both the effort and the risk of buying. It helps in faster spreading of product knowledge, which helps the consumers to decide in favor of the brand over the others available in the market. When someone goes shopping at Morrison for example, strong brand names make it easier for the customer to locate and identify the suitable product needed.It promises and delivers high level of assurance to consumers. Branding may also enhance the customer’s experience aesthetically and psychologically (Melissa Davis, 2005); through branding, consumers can form some sort of attitudes and feelings towards the product. This builds brand loyalty towards the brand by the consumer, which assists decision making by building trust, familiarity and assurance of a certain standard. It is the way of expression of individual’s personality and what they stand for. To some extent it meets the aspirations of customers as well.That is why people regularly ask for a ‘Coke’ rather than a cola. Furthermore, Branding increases the innovation potential of manufacturers, and leading to more variety and consumer choice. From a manufacturer’s perspective, branding has distinct advantages in many ways. By observing the brand equity and benefits of branding listed in Table 2, the main interest of branding to a manufacturer is that it builds a high brand loyalty; in turn generate higher and more stable sales and profits. High brand loyalty can help the consumer to overcome any price change of the product.In recent years, Nike and Sony have been able to establish such strong brand loyalty that price changes for a particular product might not matter too much in the consumer’s mind. Brand loyalty also can reduce the marketing cost, because it is cheaper to retain an existing loyal customer than to attract a new one. Meanwhile, branding raises brand awareness which gives the manufacturer and the brand a sense of trustworthiness and the image of commitment. Well-known brands also bring about more interest and trust by retailers, and make easier access to the distribution channel. It ill be more support from the distribution and makes the manufacturer hold power to competitive actions. Brand equity componentsBenefits Brand awareness? Brand in evoked set ?Influence on attitude and perceptions ?Anchor for associations ?Signal of substance/commitment High brand loyalty? Reduced marketing costs ?Trade leverage ?Attracting new customers ?Time to respond to competitive threats Perceived quality? Price premium ?Differentiation/positioning ?Channel member interest ?Brand extension potential Strong brand associations? Differentiation/positioning ?Memory retrieval potential ?Brand extension potentialTable 2. Brand equity components and branding benefits Source: Patrick D. P. and Maggie G. (2004) Marketing Communications. P. 57 Another important advantage of branding to the manufacturer is that it helps the marketing manager when determining a competitive strategy for the product. Branding makes product positioning efforts more effective. When customers link benefits with a particular brand, the brand may have attained a significant competitive advantage. In the other words, a brand can stay in the crowded market longer and more profitably because it has been created properly by effective branding.Simultaneously, manufacturers can charge a premium for the brand such as Mercedes Benz, Louis Vuitton, De Beers, because the valuable product they provided can be reliability, safety, and more pleasure with prestigious services. Moreover, manufacturers that develop a successful brand can extend the brand by adding new products under the same â€Å"family† brand. Such branding may allow manufacturers to introduce new products more easily as the brand is immediately recognised by the consumer since the brand is already accepted within the market. Successful brand – Kellogg’s is a good example of this.It has a range of breakfast cereals all under the Kellogg’s brand umbrella. Each product has its own marketing budget and often competes for a similar consumer. Over time each of these products became a brand in its own right. Each of these Kellogg’s brands has taken on a life of its own to such an extent that they have been extended into the growing breakfast snack bar market (Melissa Davis, 2005). For the retailers, branding improve the image of the store, and attract customers. And as branded products are advertised and promoted, they can benefit from lower selling costs and a higher inventory turn. . Disadvantage of Branding Apart from the power and attractiveness of branding, while there are some disadvantages of branding as well, This Section will examine those drawbacks and challenges. In fact, branding can be very expensive because costs of marketing and advertising tend to increase. It leads to the average cost of the product goes higher and in many instances the consumer has to bear the cost. The large companies have huge branding budgets in the millions and tens of millions, but they are relatively large for most small businesses.The branding process must be outstanding and professional, or a few things will happen: prospects will pass on the products or services and go to the competitors. The company may not earn the price they are worth. And the company will have a very hard time building reputation. Most importantly, the company cannot sustain the pressure of additional expenses. Take Nissan case for example, in 1982, Nissan decided to change the name of its U. S. entry from Datsun to Nissan, the name by which the car was marketed in Japan. Over $240 million was spent on name change advertising campaign. By 1984, the Datsun name had completely disappeared. But a national survey in the spring of 1988 found that the Nissan name was no stronger than a brand name that had been dead for 5 years. It seems likely that the advertising for name change was much less effective that prior advertising. In addition, $30 million was spent just on changing dealer’s signs. The biggest cost, many hundreds of millions during these years, was the lost sales caused by name confusion. In total, the name change surely cost over $500 million and very likely it involves well over $1 billion (Aaker David, 1993).In many situations, a higher budget does not guarantee success and therefore is a loss of resource for the company. As the expense to retain the brand in customer’s mind space increases, it becomes difficult to sell the brand at a lower price. And a strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and public relations over a long period of time, which can be very costly. The process of branding will usually take a long period of time to reach full effectiveness.As well as creating a brand and updating the signs and equipment to expose it to the potential customers, it is commonly shown that people need to see an advert at least three times before they accept it, which means the company will need to advertise and promote the brand for a considerable amount of time before it will become well known. It is also felt that consumers become loyal to established brands and may not be willing to shift to new brands, which may prevent the new producers from entering the market and result in consumer exploitation by the market leader.Brand ing tends to increase product price, and may lead to decreased product quality eventually. Some companies disturb what made their brand great in the first place and run risk of breaking its promise. This causes erosion of the original brand idea that marginalises the customer experience. The result is that standards of products and services all go down. The expectations of loyal customer and new customer can not meet. Once a brand loses touch with its customer or ignores a potential new audience, it has lost relevance.Often the lost leadership is taking the brand for granted which treat the asset as a cash cow (Melissa Davis, 2005). 5. Conclusion Brands now play to people of every generation, social class and culture. Brand equity is the positive differential effect that knowing the brand name has on customer response to the product or service. A brand with strong brand equity is a very valuable asset. Branding is the long haul making business sustainable. It marks the future of the product and service and is the mirror of its success or failure (Melissa Davis, 2005).It is the mirror that reflects the reason of the corporation existence; it is how people perceive the corporation and it is what makes their product different and desirable by customers. But branding is not everything; companies may spend millions on creating a brand and millions more on maintaining and sustaining a brand, but equity in the brand can be lost more quickly if a brand consistently fails to engage its consumer, or if its behaviour is inconsistent with its message and values. Even so, the advantages of branding are more outweighed than its disadvantages. The key point is how to manipulate proper branding strategies under the feasible environment. Successful branding is paramount to a company’s success. Branding has been in existence for hundreds of years and has developed into modern concept that can be applied to anything from products and services to companies, not-for-profit concerns and even countries (Rita, C. and John, S. , 2003). Today most of the world’s greatest brands are American owned (as showed in Table 1), may because of America’s political, commercial and social system.But the knowledge and practice of what creates great brands can be (and is now increasingly being) applied around the world. Additionally, in this â€Å"globalised† world, nations need to compete with each other for the world’s attention and wealth. Active and conscious nation branding can help them do this, and at its best, it presents an opportunity to redistribute the world’s wealth more fairly in the future (Rita, C. and John, S. , 2003).   How to cite Advabtage and Disadvantage of Branding, Papers